Wednesday, December 22, 2010

MSN group interviews with the sns community future 3D

 (Note: The MSN group accepted the interviews as is recorded. Post is very long, are interested, please take your time.)
MSN group interviews: The Future: 3D's sns community
【Topic】 Future: 3D The sns community
Time: October 16 14:00
PM Location: Veterans MSN group
guests: Beijing Science and Technology Co., Ltd., founder of Grace Ge Yu Kwong (hereinafter referred to as Kevin)
Moderator: Community VP Zhang Chunhui Wu 3d Parra (Sunny)
following interviews:
Sunny said:
Yu Yan Technology founder, CEO and CTO. Tsinghua University, 89-96 years, Computer Science, Master of .03 their own business years later, in 2004 Beijing Yu Yan Technology Co., Ltd. was founded.
first call GE widely introduce your project, praises his time, to say more
Kevin said:
our project: real-time interactive 3D virtual community operator services. We use client-side + site combination, to carry out the core of B2C model real-time interactive 3D virtual community operator services.
B and C of the relationship: B to provide services for C organization or individual. We are committed to the development of B assigned to the platform to all registered users (C) provides the main features of real-world interaction docking, work, consumption, entertainment and other services.
our platform without joint integration of traditional Internet, integrated instant messaging capabilities for individuals and for groups of super interactive features to build an emotional bond of 3D virtual community, to provide users with a highly interactive platform for simulation of production and life.
Sunny said:
en ... the moment we can see is a \about it: on the Super interaction: to use text, graphics, facial expressions, many audio and video, 3D interactive physical interaction, etc., can be shared whiteboard, documents, multimedia, Web sites and applications, online collaboration can be complex, with 3D simulation function, with a sense of belonging, highly immersive online interactive features of the Internet.
order to facilitate better understanding of our project, I can give an example:
a school in our community to build a network of campuses, first we registered on the school website, download the client, and then can go to our Web site to purchase or lease transaction channel number of rooms are arranged into a classroom, auditorium, laboratories, libraries and other places, and then let the students are up and download client side, you can branch in the network of education and training activities carried out.
Sunny said:
en ... most people on these descriptions are abstract, and I'll add Geguang Jiang stressed is the \and on-site flu \use of land for housing development to engage, and then sell or rent?
Kevin said:
land value will be an integral part of our platform, but this part is not the point.
Sunny said:
everyone start a project certainly has his background in the inertia and resources, you do the 3D community motivation? see what, want to achieve?
Kevin said:
my business is well thought out, when 34 years old, and enough to live comfortably, but the very sense of urgency, because I have always had a dream, to make something to be proud of something. was feeling 34 years old if they are not out too late after 03 years of
polished, in 2004, after pondering, we believe that the field of the Internet in real-time interaction has great room for development in the future have the opportunity to make things consistent with our vision. although I do not see so clearly now, but do not take into account the early stages of 3D form of expression, but looking back, was thinking of the general direction is right. Therefore, a good enough preparation, we start to embark on the arduous journey.
we consider the solution to a problem via the Internet , a little big, huh
we want to solve problems: using the Internet, through the extension of human capacity to create and share information to the liberation of production and life simulation of the field of electronic productivity.
Sunny said:
I have a \
feel the need to explain the information the Internet solves the problem of sharing, we believe that future of the Internet will permeate every aspect of human life, not just information sharing.
there are two points I explain
( 1) at this stage because of time and space constraints, many competent people who can not give full play to their ability, can not fully realize their own value
such a good teacher can teach students well, but subject to constraints of time, he only two or three classes to teach one or two hundred, and if they solve the constraints of time, he can teach a twenty thousand students, or even millions of students!
(2) the cost of production is needed to reduce production One way cost is simulation, for example, many people know that students learn to fly, most of the time inside the simulation environment to learn.
on the Internet we can create a large number of virtual simulation device, so that you can greatly reduce the The cost of production.
Sunny said:
hehe .. all the distance education are based on this theory to solve the space constraints
, is to reduce the cost and improve the timeliness
Kevin wrote:
With the hardware and network at this stage of development, we believe that the Internet has begun to address these two problems have the ability to:
(1) Human Resource sharing;
(2) 3D virtual simulation of production and sharing .
interactive Internet-based solution can be focused on the former, Internet-based 3D forms can focus on solving the latter, a combination of both, we may further promote the development of social productive forces and the great.
Why? < br> I think we all learned in high school: three elements of worker productivity, of labor and labor object
we use the Internet to reduce or eliminate the constraints of time, extending the human capacity; we use the Internet to create 3D virtual production, reduce the cost of production and can be widely shared, for the object of labor can be electronic, is not available electronically in the field of development greatly enhance productivity?
we want to achieve, is to build on the Internet a platform extension of human capacity, production and sharing of simulation of production in the area can be e-further development of social productive forces to promote and further enhance the quality of human life.
I come out and start that want to be a great company, to do one meaningful thing to society, in luck to find it, and has insisted a full 4 years.
Sunny said:
may ah, a lot of people rely on games to make money, ah, is a \; productivity \macro-theory is also estimated that the 3D volume of information into it's all become non-macro is not it? Oh en ... I stuck it in a, over the pursuit of an ideal start, but also a more dangerous business
Kevin said:
Oh, yes. macro is one thing. But to execute, from the microscopic to proceed
Sunny said:
especially up to the \companions are very difficult to understand, even Yuncai the ordinary people.
OK, and then continue explain Ge Guang characteristics of your project right, there are specific product description for?
Kevin said:
Oh, yes so. But I think the ideal long-term benefit, but to grasp the tactical.
roughly what I would like to feature several
(1) real-time interaction with the field of intellectual property core technology, enabling P2P way into the scale of group interaction.
(2) can be shared within the 3D client throughout the Internet
(3) a distributed architecture and P2P technology, dramatically reduce operational costs
(4) with open architecture, the future third-party products are available through API interfaces to integrate
(5) B2C core model, a wide range of development partners, to create 3D virtual community chain.
Sunny said:
oh. .. I stuck one, the P2P rule is already done inside, or design? what is meant by this distributed technology, distributed? user computing do locally?
Kevin said:
has been done into the , the initial realization.
server-side logic of a distributed server as a master control
, each room has a separate room, there are operations the user's local server

Sunny said:
server is the server room , or the user's computer to achieve?
Kevin said:
user computers and servers can
computer users need to have public network IP, you can dynamically.
products was generally described as follows:
including three major components: web, 3D client and create tools.
Sunny said:
you this project is the biggest technical barriers will be? which basically has the module structure?
Kevin wrote:
interaction in a group have a certain technology threshold. strength is relatively weak companies, at least one to two years may reach this level; big companies may only need half the threshold of .3 D has not really part of, and now has a lot of master piece of the company.
main components of the module, please refer to the products described above. In this part of interaction, including peer audio and video (MSN, QQ and other IM technology), P2P audio and video broadcasting-type (Webex technology, but they may not P2P), the whiteboard and other major components.
Sunny said:
a delay, ha ha, after engaging in interviews like 3D, and GE wide water we all see, hey Kevin said:
Oh, yes ah. I think within a year can do
Sunny said:
Ge wide, then what is your position now? do solution providers? or platform operator ?
Kevin said:
platform operator.
explain
many companies now provide a solution, similar to the well-known areas such as acquisition by Cisco Webex.com, there are also a number of domestic home like doing also, we can not adopt the practice of direct competition with them. They were not 3D, but our position with them closer.
way we operate with the community, the use of the advantages of our low operating costs, the fee by at least one magnitude, focused on the development of sufficient number of users, through the establishment of alliances to as many people as you can make money on our platform. using this subversive way to compete with them, be possible to do together to achieve our vision .
There is also indirectly speak to our competitors do not now, 3D community, but webex such companies to provide online community services.
on these. next
Sunny said:
ok ... Ge Guang, that someone asked: \the ah. \greatly reduce the fees
Third, they provide the main application, and we provide a community-based services. Users can get a full range of services (Total Solutions)
Correction: they provide the main application - groups interactive applications mainly on these three points it

Sunny said:
ok .. let's look at industry benchmarking it. recent years the concept of a strong 3D, do you think PE is 3D, you think you and other 3D companies What is the difference? should be said that the biggest difference? What are the advantages?
Kevin said:
3D now basically focus on the 3D community that forms, and we first look in the interaction, including text exchanges, audio and video point to point communication, broadcast communication P2P audio and video, whiteboard, share documents, share multimedia, sharing Internet websites;
Sunny said:
en ... is aimed at \; exchange \Interactive areas, as well as in front of us talked about those features.
So, from this perspective, we are comparing many manufacturers of complementary 3D. PE has done in the user to create strong, this is very complementary with our .
Sunny said:
OK, just ask the users continue to ask \How are charges or to facilitate the competitive advantage? \The simple answer is

about:
(1) Polycom this often has a one-time investment, we will not need; (2) We charge very low, in accordance with an order of magnitude lower calculated; (3) We are the group interaction aspect of the total solutions, for example, schools in line with their distance education program can solve the problem, the school with our line, directly in our community to establish an online school.
Sunny wrote: < br> OK, then we continue, what areas / industry is your target customer groups?
Kevin said:
our customers are two categories of services provided for others, organizations or individuals (B2C, B ), one is to enjoy the services of organizations or individuals (B2C in C).
early stages, but in the early
we will proceed from the direction of a subdivision, such as the field of education
the field of education can also be further fine points, such as the present cause for concern as the area of food safety education and training
Sunny said:
en .. I feel it is rather tricky, as the language of education, 3D scene used for the most suitable interaction.
Kevin said:
establish the influence of the initial cases and then gradually horizontal and vertical development.
Sunny said:
Ge Guang, if, as you have just cited and POLYCOM the difference, What do you have to attract user to use this platform?
Kevin said:
not proceed in this area, but I think generally it has the following methods can be used for specific areas

first when we take a variety of promotional promotional means to highlight the attractive selling point to attract users up;
the development of some characters to the platform that we carry out lectures and other activities; such as today's interview, I can try to move on the platform, Oh
development of large Customers are generally required;
early benefits can be used for B or even free, to establish a clear advantage against competitors;
Sunny said:
ah, free period is positive, we used the Internet for free as early as Early in the dinner and midnight snack.
Kevin said:
also focused on community development within the established system of organization or individual (the practice of learning a lot of games), so that users have an incentive to the development and long-term presence within the community, allowing users to in the community can not only access to application services, customers can earn and maintain customer relationship development.
generally think of these now. next
Sunny said:
en ... QQ users group has questions Although the network is high, but the software's \because there may actually increase the cost of communication enterprises
Kevin said:
Our technology has been done on relatively low bandwidth requirements (512K ADSL), the hardware is relatively low (after 2004 the basic machine can be used , integrated graphics can)
performance in terms of user experience, generally will not have any problem
Sunny said:
I have several other friends comprehensive look at the question asked: What is your project to the stage operational situation? business users have had? If so, is said to facilitate the kind of user you?
Kevin said:
I believe that many companies can meet the needs of real-time interaction. Of course, we will not meet all the of the needs, the solution will certainly Ploycom long.
Yes, I answer this question
our project is currently post-production phase, like the computer parts are good, and now being assembled.
There is no on-line operation, the plan is the first quarter of next year, on-line.
Sunny said:
en ... can be understood as into the UI phase of the right
Kevin said:
about it .
solution we follow the pattern of early development of several customers, but customers are not well known
Sunny said:
I think veterans group would be closed beta users of your project, Kazakhstan Kevin said: < br> Yes, Oh
Sunny said:
anyway ... in the start-up phase of the project is not too well-known user does not matter, the key is to run through the line experience. We continue to the next question
Kevin said:
early development of the customers are engaged in online education, there is a corporate internal communication.
of Sunny said:
if it is to provide these business services are fee free, some for fee , What are you charging?
Kevin said:
not think a lot. it is as follows:
(1) membership fees. Free two types of users and user fees, charges users into a number of levels. < br> is a member of a voluntary fee, of course.
(2) .3 D space ad can do many types of ads
example, the virtual 3D space, Focus mode, virtual outdoor advertising, wall advertising, signs, MV movies and TV commercials, text ads and so on. Furthermore, all the 3D objects can be made that the reality of the brand in brand advertising.
(3) introduction of appropriate land-concept stage, you can collect land fees. the land may not be pure virtual valuable, but the reality of the land would be worth mapping.
(4) virtual goods trading charges. real estate, goods, etc., sale or lease
(5) .3 D charges of scarce resources within the community, there are many scarce resources to bid charges.
(6) value-added service charges. For example, credit evaluation, performance evaluation, payment guarantees, financial services,
mobile value-added services, personalized services, customized services, etc., in addition to the popularity of free services, \br> can provide the depth of value-added services of various universal. These will be in the operations, launched.
we are committed to the development of operational partners, more than a lot of expenses can be charged by partners, we talk to partners divided.
similar to these, next
Sunny said:
en ... ask users to insert QQ group: \, and if you pre-focus on the education sector, that of \threshold it? \less to do online education and training sites, they are more appropriate target. as long as they can reduce costs, more conducive to bringing customers, I think they have power to learn something new.
course, we specialize in arranging them training and answering. However, many will be in our community, Oh
Sunny said:
OK, 3D application of market development is inevitable, will not be a problem widely Ge, we, too, we to do with the burn cultivation, ha ha
continue to market competition it
Sunny said:
you this vertical application of competition is also very obvious, such as a video QQ, MSN has livemeeting, well you just mentioned The webex, there polycom, as V2 is my friend doing, these will be your competitors, how to deal with?
Zhu in the country a few years ago carried out a soft video, conference and make friends, are also the application of 2D
Kevin said:
these competitors can be divided into two categories. The first category is relatively small, due to space much, not to say, talk focused on the competition with the giants.
giants are good at striking. for the giant threat that in many ways as a result of the delay in direct competition with them.
be joining us for giants such as direct competition, we have great, hard to be overthrown.
Sunny said:
en ... It depends on whether your application has viral or a unique place.
Kevin said:
early must first focus on the direction of a subdivision, the first Let yourself grow up quietly as possible; the direction of the relatively small, generally not too much to care about giants, it can generally be avoided.
also disruptive to the use of targeted models, such as Webex , LiveMeeting charges and fees are not low, we use the approach of the new business model for free, just to maintain their vested interests, it is difficult to quickly turn against you.
Again, that is Sunny said, in the the Internet, be sure to use viral marketing, we have recently a focus in technology, is aimed at viral marketing technology solutions.
network learning fun, learning pyramid model, Oh
even after a certain scale , in order to protect themselves in the fierce competition, is still a reasonable tactic to be used to select customer differentiation, differentiated services to carry out, give full play to its advantages and strengths.
Sunny said:
care giant
Kevin said:
compete with the giants, Chairman Mao to learn, think about how he Jinggangshan, step by step onto the giant, the establishment of New China (of course, we need not consider the giant push, huh, huh.) learn two things from Chairman Mao: the first is to have the ideal, from the start with great goals; second, his tactics and methods.
Sunny said:
Oh, but not afraid, boat disaster U-turn, as long as features, a user acceptance model can quickly build like, but more critical is the capital support.
Kevin said:
Yes, targeted disruptive pattern is mainly devoted to giant, so that they can not immediately compete directly with you.
Sunny said:
Ge Guang, 3D community promotion costs are high, promoting slow, you will see this kind of SL to the present, how much patience do you have?
Kevin said:
now generally difficult to promote, I think the main problem is two, the first is not accurately identify the needs of users, to the 3D community after the user nothing to do, after a while does not mean fresh The second is a technical issue, for example, online users on the same platform, a multi-system performance to drop significantly, the user experience is poor, so users do not see any meaning.
Sunny said:
OK, so you have any questions daily sleep well?
Kevin said:
SL is basically this problem, the above two problems have. Of course, there are points goodies inside, Oh, so can maintain a certain user.
Sunny said:
you be patient, as well as two or three problems can be entered free to ask questions, Oh Kevin said:
I have kept for 4 years, from 0 to today's stage, I'm already very satisfied, I am very confident behind the stick.
Sunny said:
for development next year, how many users you? think when profitable?
Kevin said:
first thing I to, that is practical, this is the key to stick users, other platforms have to call from the technical problem of SL.
the way, I believe that as long as the identify of the user, to meet the needs of users, user The platform can be expected from your expectations, it may rapidly develop, break through 3D community development dilemma. Now I feel it is time, time not later than earlier.
Sunny said:
en .. for the development of next year, the number of users? earnings period when?
Kevin said:
the end of 2009 we plan to develop the million or so registered users, and can have some water. We hope that after 2 years in this field in the domestic have an influence, and for the initial break even. This is our ideal goal.
we will be profitable as the company's most important indicators, this indicator with the number of registered users are equally important.
Sunny said:
one million, and as the main line of products, vertical applications in terms of a challenge, Oh.
OK, I asked the last question, which I just replied to someone else yesterday, a problem.
Kevin said: < br> Yes, it is more difficult. We need to go all out to do.
Sunny said:
\standings, \investors concerned, SL is a 3D field of benchmarking, you have to face this problem, we also have to face PE, yesterday I responded to someone else, and today I used to ask you, O.
Kevin said:
the first point first, in the case of the current financial crisis, in the late item on the Internet will affect their access to financing will increase the difficulty. SL can be considered this type of project, so if the collapse of SL, I do not accidentally .
for early projects, I would like to impact will be smaller.
Second
I think we can not apply the previous development model of the Internet company, is desperately burn enclosure, do not pay attention to profit. At this stage, profitability of this indicator is as important as with the number of registered users.
If we can be able to have revenue in the early stages, I believe investors will be encouraged.
there
SL has a lot of problems, one is practical nature, it is not; one is the target customer, he is not for the general public, but the Geek (understood as fanatics, right), this population is small; of course, there is a problem with his platform architecture, the cost is high, poor scalability. I believe it is more than a year before he broke out in a while, the hesitant important reason.
we then, from SL who have learned many lessons, it will avoid the error.
mainly those it
Sunny said:
ok ... the problem is that all business entrepreneurs need to face seriously!
my question to this end, questions are now entering free time, half an hour.
BTW: Beijing Yu Yan Technology Co., Ltd., established in October 2004, just 4 years. office is located in Tsinghua Science Park Haidian District, Beijing. all from Tsinghua University, a substantial shareholder. Since its establishment, has focused on Internet software product development , is a technology-oriented company, currently employees more than ten people, 80% are doing research and development. companies mainly rely on the past few years a variety of software projects to undertake to keep the company running, gradually we want to keep out of software products . while in the process, we continue to deepen our understanding in this direction, in early 2007, we have basically completed similar Webex web conferencing system, the further introduction of 3D technology, the gradual formation of the current strategic planning. has now entered the post-production stage.
Glacier, said:
I first asked, the current 3D map of the hotel and travel on well-known application of
Kevin Han said:
we do not have much relationship with the 3D map. so there is no map areas of 3D problems too concerned about, so he did not understand. I probably know the e city, mirrorcity these, huh, huh.
Liyong Hu said:
Oh!! I asked one, you will become a competitor for the two later!! !
Kevin said:
3D map that many, of course, there is a pseudo-3D, Oh
Liyong Hu said:
like that today's interview on the very historical!!
Kevin said:
our future co-operation with them, but it needs a real 3D.
Sunny said:
I certainly will not be widely Ge competitors, we have some
Kevin said the bottom:
education, I also see 3D map of Tsinghua University, Oh
Liyong Hu said:
Ge Big Brother to see how ah!!
Glacier, said:
the bottom of the original master there, Yanzhuo
Kevin wrote:
I tell the difference between Sunny: Sunny side bottom, I partial application layer; Sunny prominent users to create, I highlight the interaction. In fact, a great room for cooperation. to add that: We are now using a 3D engine open source, while the PE own the engine, it is possible that we, huh, huh.
Sunny said:
en ... If such application is widely GE INTEL chips, then we are doing chip machine .
Sunny said:
Ge Guang, some netizens asked: the great things you have done for four years, has not been profitable if it goes on, your limit is to a few years?
Kevin said:
my limit is 4 years again, Oh
Sunny said:
have friends ask: many Chinese university graduates, and if the way through the 3D context for students to do through the network to accomplish tasks internship would be a good application. We also strive to
Kevin said this talent:
fact, related fields of education, college students into the environment to learn and engage in English Corner, engage in tutoring, do lectures, the kinds of education, interactive entertainment, is good.
through the network to learn, I can give a description of
Li Xiang (take-away Po said:
what it can do, but nothing is done, This is a common problem
Kevin said:
example, in our 3D client within the class, class period can be broadly described as follows:
before the start of classes, teachers and students into the online 3D classrooms, Everyone has a 3D virtual image, you can see each other, greet each other, do facial expressions, you can open the microphone, direct voice conversation, just as we gather to a real feeling about the classroom.
class. Teacher Press \writing on the blackboard on the board, play courseware and documents, play movies, television or personal video production, web sites, classroom tests, and students answer questions to the students, the students raised their hands to ask questions, and other interactive show of hands of students, maintaining classroom order.
class the teacher can achieve real classroom ...

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